Liverpool based dance organisation Merseyside Dance Initiative has been tasked with raising £5000 in pledges before 31st October 2011 as part of the national Big Give Christmas Challenge. MDI could be in for a substantial windfall if they are successful in reaching this target and a number of other challenges in the coming weeks
The organisation’s Dance and Health programme 'Move on Up' was selected for the scheme by Big Give bosses who were impressed with the organisation’s outreach work, which also won them a MOBO in 2010. Through the Big Give Scheme, MDI will see the initial pledges effectively quadrupled over a series of fundraising challenges as long as they reach each target. However, this will only happen if the organisation reaches its £5k target this week.
The Big Give provides an intelligent way for proactive philanthropists to support charities and projects of interest, and for charities to engage with donors new and old. The Big Give showcases the work of over 8,000 charities. It runs a wide variety of innovative programmes which help charities raise further income whilst enabling donors to increase the impact of their donations. The Big Give is free to all users thanks to the generous support of the Reed Foundation, the charitable arm of Reed Specialist Recruitment.
The first step of MDI’s Challenge is to gather pledges from supporters including private donors and from large organisations. These pledges will then be combined with an equivalent level of funds from an external sponsor, which will be used to double online donations made by the public in the Big Give Christmas Challenge 2011 Week in December. Once the pledges have combined with the sponsor funds and this is matched with donations made online the initial pledge will be worth up to four times its original value.
The money raised will fund MDI’s dance and health activity across Merseyside in 2012. Any donors will receive recognition both online and in print used to publicise MDI's dance and heath projects. Donors will also be invited to MDI's health events and performances as a special VIP guest.
To make a pledge you simply need to fill out a form by 31st October 2011 at: new.thebiggive.org.uk/pledge/MDILiverpool
In addition, MDI are happy to offer additional information about the project aims and beneficiaries in more detail so give them a call on 0151 708 8810 and ask for Rachel. Alternatively, you can email rachel@mdi.org.uk.
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